Monday, April 30, 2012

Creative Advertising Perfume Plug-in Ad in Japan


While Japan’s robotically hypnotic girl-trio Perfume is making their world debut while keeping their “Japan-ness” with their new album JPN, they’re also still being heavily promoted at home.

Not sure if this has been done before, but this ad in Shibuya for the single Spring of Life plays the video, but if you want to hear the music you’ll have to plug in your own headphones. Pretty decent amount of people doing it too, all plugged into the same wall.

Here's what the ad looks like.



[Source]

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