A 13-year-old US schoolgirl has set up her own company after coming up with what she claims is a cure for hiccups. Mallory Kievman, from Manchester, Connecticut, says she got the idea after trying to tame a stubborn bout of hiccups two years ago. She tried every remedy she could think of, including drinking saltwater, sipping water out of an upside-down cup, eating spoonfuls of sugar, and slurping pickle juice. Miss Kievman eventually combined her three favorite cures - lollipops, apple cider vinegar and sugar - into a single cure which she says does the trick.
"I'm still tweaking the taste," she says. "It triggers a set of nerves in your throat and mouth that are responsible for the hiccup reflex arc.
"It basically over-stimulates those nerves and cancels out the message to hiccup."
Miss Kievman is now the CEO and founder of her own company, Hiccupops, which is preparing to launch the lollipop commercially. She has applied for a patent and says she has already lined up financial backers and a team of business consultants.
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