Toshiba have attempted to make battery charging sexy and attractive in their latest campaign “15 Minutes Of Love“, which lets any man experience what it is like to have not one but five attractive girls vying for your attention. A microsite set up for the campaign lets users exchange emails with girls of their dreams in the same time it takes to charge one of Toshiba’s new batteries.
The more you reply the more the mails encourage you, but if you can’t keep up with all five girls the mood gets increasingly impatient represented in the girls picture as they become more annoyed.
The end result of how many girls you have kept happy or more to the point who has given you the push is displayed at the end and can be tweeted out or posted to Facebook as well.
Japan Trends
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