The iconic doll’s maker, Mattel, licensed Taiwanese restaurant chain Sinlaku to open the themed cafe in hopes that it will promote Barbie as a fashion brand. Iggy Yip, senior manager of Mattel’s Greater China division, commented: ”We picked Taiwan because theme restaurants are very popular and successful here. We are very confident that the Barbie Cafe can promote our brand image.” Indeed, the island is home to a number of unique restaurants and cafes, including one modeled after an A380 airplane, a cardboard restaurant, and even a popular toilet restaurant. But there is a special relationship between Taiwan and Barbie, as this was where the popular doll was originally manufactured, before production lines were moved to mainland China and other parts, to lower costs. In 2009, another Barbie restaurant was opened in Shanghai, China, but it closed down two years later, after it proved unsuccessful.
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